SXSW Surprise Video
At SXSW, in the “How to Create a Viral Video” discussion, the panelists created a spoof of the “Surprised Kitty” video that currently has over 21 million views. I am in the very back of this spoof...
View ArticleSXSW: Day Two Recap
This post also appeared at Talk Business. It was a long second day of the South by Southwest Interactive festival in Austin, TX. There were almost 150 sessions offered today during the six scheduled...
View ArticleSXSW: Day Three Recap
This post also appeared on Talk Business. South by Southwest (SXSW) is known for the parties every night. It has been called “Spring Break for Geeks” on more than one occasion. On Sunday morning, the...
View ArticleBrand Sponsored Music Done Right
This video is way cool, but did you notice the State Farm sponsorship? OK Go is a band mostly known for their videos (remember the one with the treadmills?), and I had the opportunity to sit in on a...
View ArticleCrowdsourcing: Online Video
With the Internet’s ability to reach worldwide for the brightest talent, we are starting to see an increased use of crowdsourcing to create the best products. Check out a great example of...
View ArticleOld Spice = Brilliant
Over the past two days, I have been reacting like one of Pavlov’s dogs to a bell every time @oldspice tweets a new video. The Old Spice “Smell Like an Old Spice Man” commercials are viral hits online....
View ArticleGoogle Chrome Commercials
While catching up on missed television programs, I caught a new Google Chrome commercial that I found to be quite engaging. The spots encourage you to participate in the spots, while communicating the...
View ArticleCrowdsourcing At Its Best
The NFL has cut a spot together that features captured video of the Saints winning last year’s Super Bowl and have been airing it during the playoffs this year. The full story of how it came together...
View Article#SXSWi Session Notes: Felicia Day, Monday Keynote
These are my raw notes from this session. On the web, you have to be more targeted. You can’t target everyone on the web. Social media was integral to growing the audience. Personality really does...
View ArticleThe Opportunity for Transmedia Storytelling
One of the hot topics at South by Southwest this year was transmedia storytelling, the idea of using various channels to tell different aspects of your story. New research from the IPG Media Lab and...
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